“[Catalytics] was brought into Kellogg to help drive a business transformation initiative that would enable better decision making across business functions by providing new Analytics capabilities…Catalytics’ focused energy ensured that our $ investment was well managed and team members were motivated.

If your organization is undergoing a transformational change, I would highly recommend partnering with Catalytics to ensure long-term success.”

Kathleen KeyesSenior Director, Global Analytics Solutions at Kellogg Company

“[Catalytics] was brought in to help this small team develop and deploy the latest technologies to drive us to be a more data-driven organization. They advanced our analytics capabilities by introducing predictive modeling through the use

If you are undertaking an initiative to improve marketing technology and advance your analytics capabilities, I would encourage you to partner with Catalytics.”

Rebecca MessinaSVP and Global Chief Marketing Officer at Beam Suntory

“[Catalytics] was brought into Kellogg to help drive a business transformation initiative that would enable better decision making across business functions by providing new Analytics capabilities…Catalytics’ focused energy ensured that our $ investment was well managed and team members were motivated.

If your organization is undergoing a transformational change, I would highly recommend partnering with Catalytics to ensure long-term success.”

Kathleen KeyesSenior Director, Global Analytics Solutions at Kellogg Company

“[Catalytics] was brought in to help this small team develop and deploy the latest technologies to drive us to be a more data-driven organization. They advanced our analytics capabilities by introducing predictive modeling through the use

If you are undertaking an initiative to improve marketing technology and advance your analytics capabilities, I would encourage you to partner with Catalytics.”

Rebecca MessinaSVP and Global Chief Marketing Officer at Beam Suntory

CASE STUDY 1

Industry:
Consumer Packaged Goods

Problem:
Partner with Fortune 500 Consumer Packaged Goods (CPG) company to institute program governance and capital plans for major investment in Analytics capabilities.

Solution:

  • Managed four distinct work streams focused on establishing data governance organization, building an Analytics Center of Excellence and instituting advanced analytics infrastructure for future state reporting
  • Advised on business case development, vendor management, and executive sponsorship to drive accountability, deliverables and milestones

CASE STUDY 2

Industry:
Distilled Beverages

Problem:
Historically. financial forecast models solely leveraged internal data sources; this does not provide leaders with enough proactive visibility to industry shifts/trends.

Solution:

  • Identified macroeconomic indicators that demonstrated statistical correlation with historical performance
  • Developed Machine Learning algorithms to build forecasting models across geographic regions and spirit categories
  • Provided financial leadership with additional tools and methodology to determine corporate targets

CASE STUDY 3

Industry:
Distilled Beverages

Problem:
Spirit Industry 3-Tier business model limits visibility to at-home consumption patterns; business unable to view trends with respect to category and geographic patterns

Solution:

  • Develop partnership with consumer hardware Internet-of-Things (IoT) startup in adult beverage industry
  • Mobile application instructs consumers on how to make perfect cocktails – captures detailed information on cocktail preparation, demographic user, and geographic location
  • Developed data visualization dashboards to provide internal teams visibility to consumption patterns previously unavailable through internal data sources

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